John Carroll University
My work supports students, families, alumni, staff, and faculty by ensuring consistent and impactful visual storytelling across platforms. Projects include environmental signage, wall wraps, omni-channel campaigns, illustrations, enrollment materials, internal campaigns, and event branding.

Highlights include recreating and reintroducing our mascot, Lobo; designing a limited-edition beer can for an alumni collaboration with Great Lakes Brewing Co.; creating a student center mural and campus welcome billboard; reimagining the commencement program; producing an internal winter campaign; developing the "Case for Support" for Advancement; leading the "Belong, Become, Be A Blue Streak" campaign; designing a variety of digital ads; creating a visit cup for prospective families; and developing materials for a multi-channel 2025 Commencement campaign—all aimed at driving engagement, fostering connection, and strengthening John Carroll University’s brand.